1 What is social media marketing?
If we want to grow a brand, the best platform is through social media. It helps to grow your business ,chat directly with customers, and showcase product catalogs, its benefits are that you can reach more people at lower cost and it helps build brand awareness. Most of the people engaging in social media platforms. Boost sales and drive more traffic to the website. We can create our online communications sites to share information’s.
We often share our lots of personal details on social media that is really unsecure
Social networks _face book ,linkedin,instagram,tik tok and YouTube
Main points
Market product and services
Engage with existing customers
Reach new audience
Increase visibility
Leads to increased engagement
Why is social media marketing(SMM) so powerful now?
Connection_ people instantly across the world
News and updates spreads in seconds
High engagement
People can interact like and comment directly
Free to use
Highly popular today
Advantages and Disadvantages of smm?
Advantages”
World wide connection _it is a powerful tool that connect with many friends by using social media.Distance doesn’t matter.We can get international news quickly
Sharing knowledge_ We can pass on the information and knowledge we know to others.YouTube videos and live classes make learning easy.We get information fast.
Showing your talent_We can pass on the information and knowledge we know to others.YouTube videos and live classes make learning easy.We get information fast.
Educational benefits_Social media helps you learn languages, get exam materials, and access books, notes, and tutorials anytime.
Entertainment and fun_You can play games, watch live shows, videos, music, art, and dance on social media. It increases fun, creativity, and reduces stress.”
Build brand awareness_You can use social media to show your products and services. People worldwide can see them, recognize your brand, trust it, and new opportunities will come
Future career benefits_Social media helps find jobs, get career tips, internships, latest industry updates, and grow your career by building a personal brand.”
Job opportunities_ocial media helps us know the latest job vacancies. Through friends and professional groups we can get job referrals, and companies post jobs on LinkedIn, Facebook, and Instagram.”
Creative and self expression_Social media helps share writing, drawing, photos, music, and videos. Hidden talents can be shown publicly, confidence increases through feedback, new ideas come, and stress reduces.”
Large audience ,free to create
Disadvanges
1.Bad habit
Use of social media too much can become a bad habit and it will affect in your life as a bad phase
2.Not safe information
When we share personal details on social media publicly can be unsafe and there is a chance to misuse your in formation
- Wrong news
false news can spread quickly and make people unclear - Online bullying
people may get hurt by bad messages or online teasing - Health Issues
Spending too much screen time may cause headache,Stress,and Poor sleep6. Less communication in real life, people may talk very less with friends and family members face to faceWhat is meant by viral marketing is smm?
Spreading information and audience organically generate and push the message of a product or service.today digital media like the internet are the new word mouth network ,which act as easy. Additional resources for people to spread the word an ever increasing rate,
Marketing technique that use social networks to produce an increasing brand awareness.through self replicating viral process
What is a social media strategy?
Goal_ what do we achieve through social media.example -increase brand awareness,drive to the traffic to the website,and boost sales.
Why social media matters?
Its a building community. Earning trust
Reach
Connection
sales